5/26/11

By Chance

So I'm going along minding my own business...                      

and by chance, a red flag catches my eye...

Does this ever happen to you? 
 You're surfing along on the www and suddenly you fall madly in love. You've been searching forever and finally, you find...the most incredible denim sun hat,
or the softest stripe boat neck t-shirt...
or the classic navy espadrilles, the only shoe that I adore getting sandy...
all packed together in the most amazing advertising campaign!
This is CHANCE. 
It all started with a striped t-shirt.  It's simple & classic and like CHANCE has become a signature of great style!
CHANCE is the vision of Julia Leach. The daughter of a French writer and Midwestern potter who has spent the past twenty years working in the field of design, art, fashion, and technology.
Her confident sense of style found her at Kate Spade for eleven years, whereas EVP/Creative Director she created many of the brands most memorable ad campaigns, developed it's boutique aesthetic, and greatly influenced the company's visual language.
Her relaxed approach to living and curious spirit eventually gave shape to her own vision and CHANCE.
The striped t-shirt, the espadrille, a canvas tote, a button-down shirt - classics that can travel the world and are also just as happy hanging out at home...
Come with me & visit a line you discover by CHANCE.

photos